the CORE

                     Our Soul Elements

CORE BUSINESS

DAHCOR develops high quality racket sports equipment, for demanding players who look for their identity on their gear.


Our range of products is designed to be multifaceted so that it can accommodate any kind of player. Regardless of which features take center stage during play time, DAHCOR has the perfect material for every requirement and every performance level. From heavy-duty training rackets to demanding professional strings, we offer a broad spectrum of products for players to use on court.


We accommodate special demands with a hybrid business model, meaning that DAHCOR’s concern is offering the highest level of performance and simultaneously, the same level of comfort using tailor-made solutions that allow players to enjoy and feel the game with their own persona.


DAHCOR design team developed innovative products with the state of the art technology. The use of premium materials and the continuous monitoring of the manufacturing and production processes, will meet all necessary requirements to secure a relevant position worldwide in the near future, both in terms of market share and clearly as a concept pioneer.


Players can expect to see materials and components combined like they have never seen before, but also play with rackets that are unbreakable or change colors during the game.


Through an interactive web based shopping experience, DAHCOR will cater to a World-Wide audience of “like minded” tennis.

UTTER CONCEPT

At DAHCOR, we profoundly believe in performing to the best of our abilities to maximize players’ experience on court. We are committed to share and spread our passion and intensity, as well as our unparalleled customizing expertise with those who share our enthusiasm for racket sports.


With our products, players will experience tennis passionately among friends, family or on competition, experiencing every moment and treasure each sport-affirming memory. Simply, to strive for continuously performance improvement.


We are fully dedicated to produce racket sports products of the highest quality that allow players, of every level, to play to their full potential, whether they are weekenders or top competitors. 


Using the most advanced technology, superior craftsmanship and the finest materials, our products are designed and hand-crafted to maximize performance no matter the player level.


Each DAHCOR product is built with the technology and expertise previously reserved solely for the Champions. We are the ultimate introduction to an exclusive racket sports world, simply just because we love it as much as any of our clients to do. 

MOTTO

At DAHCOR we drive business seriously on delivering high quality products for racket sports players worldwide. In doing so, we will be one step closer to make DAHCOR’s spirit, live on through the next decades to become one of the greatest Racket Sports Brands ever. This mindset expresses our desire to cultivate such spirit and spread it further, extending DAHCOR’s philosophy in an unbroken line. Wherever the players’ spirit go, we will be there beside them continuing providing exclusive racket sports ammo for them, the Mod Legends.

DNA

Trendsetting-oriented along with cutting-edge technologies, DAHCOR’s Brand DNA combines best-in-class design, quality and usability to help players of all levels to have the best possible racket sports playing experience, through personalized equipment. We are passionately committed to develop unique products in today’s dynamics of customization, and to help our customers stay stylish on court right in their comfort zone. We know that devil hides in our products’ designs, but we also know heaven is found in its performance. We will always prove that high performance and design are one and the same thing. 


Driven by superior quality control and high technical standards, our products are full of life, color and creativity.


We want our products to be alive and vibrant, to make our customers stand out, be different and be noticed! Just like everyone has a different DNA, we like to think every DAHCOR product has its own unique DNA strand of individuality!


DAHCOR idea was born in 2017 when we found that there weren’t any Brands producing custom products in the racket sports industry. Seeing this opportunity and fueled by our passion for all custom products/services, we set out to develop a brand that would:


Always have manufacturing capacity to produce differentiated products;

Provide the best technical support before and after delivering products;

Have Tech Specifications that make sense to every kind of customer;

Make custom products online easier to any user build and order;

Give equal support and attention to amateur and professional players. 

IDNA

DAHCOR’s company culture incorporates a very strong commitment to develop new products and designs, releasing at least 1 new product to the market every single day.DAHCOR staff is encouraged to have fun while they work and to always strive to think creatively and independently. This working spirit, coupled with our strong focus on customer satisfaction, is strongly embraced and enjoyed by all team members.


At DAHCOR we pride ourselves on our customer service and technical support. We understand that for many of our customers it is the first time they have used custom products, so we are always there to support and help them learn and succeed, by offering advice and technical support from our qualified IDNA Lab team.


Our customers benefit from our continuous investment in innovation, quality and design from our IDNA Lab, which can be seen in all our product range.


Our Lab incorporates:


A team of innovators who explore ways to develop new products;

An engineering team that transforms concepts into reality, using new technologies;

Custom designed Lab equipment to test every product to the most demanding real-world use;

A showroom that allows focus groups to interact with all of our developments.  

INNOVATION

Innovation can make all the difference on court and that’s the core of what we do at our IDNA LAB.


We make tennis more enjoyable by designing products that match the player’s exact needs, creating a one-of-a-kind experience.


Each DAHCOR product is designed and engineered in our IDNA LAB and crafted in our several factories in Portugal, ending in our custom factory just outside of Lisbon, a rarity in the industry, that doesn’t produce for any other brand.


In every product, the best level of care and attention to detail is assured from the beginning of its production, until it is on the hands of a satisfied customer. Such exclusivity breeds excellence - small production runs, exclusive limited editions, unique custom graphics and complete quality control.


At DAHCOR, a team of passionate master craftsmen use only the finest materials and innovative combinations with gold, copper, silver, nickel, wood and carbon, which will definitely give our Brand a unique identity.


The end result? Great performance with super exclusive finish.


Our sole focus is to design and produce the best products for tennis enthusiasts, regardless of their level of play.  

DESIGN

DAHCOR’s products provide elegant and modern designs that solve the serious and unmet problems that players all over the world have when they need to identify “their own” Brand.


The classic but revolutionary design that DAHCOR offers to their clients, along with tailored-made solutions with a Brand DNA in all range of products, will give a unique opportunity for customers to have their own products with the quality they need to perform on the court. 

PRODUCTS

Ammo for Mod Legends is the disruptive identity of all DAHCOR’s products.


After a really long research, DAHCOR has gathered the best manufacturers to produce high quality products, with competition canons combined and a unique design. DAHCOR will give consumers the opportunity to be part of something different, something exclusive, with the best technical materials to obtain the best performance to those who live and breathe tennis.


DAHCOR will deploy the latest technologies on its exclusive product range, and enable interactive browsing to create a personalized shopping/viewing experience. Users can drag and drop colors, fabrics, materials and other specific options on their personalized products to mix and match solutions in almost all products. This will be available online for rackets, apparel, shoes, bags, and many other ammo.


All DAHCOR products will be showcased online with videos and images of the manufacturing process, so that our customers can see how our products are carefully made, with top technology and a design that can really inspire people.


There will be customization option in most of the products for Agents, Tournaments, Events, Clubs, Academies and of course… Players that can use their own Brand on their products. 

VISION

I think brands are always looking to attach themselves to endorsed athletes, celebrities, tastemakers – whatever helps them broadcast their message to the consumer. I personally believe in building with likeminded people that share our direction and attitude, DAHCOR’s Mod Legends. That’s how we are going to break into a very mature market filled with multibillion dollar giants where the biggest challenge will be changing perceptions.


If we stick with our point of view and our mindset, players from all ages and levels will come around. I have no doubts about it. We all know consumers are conditioned to one aesthetic and that it can be hard to win hearts and minds, but our Clients will respect an independent brand clashing with the heavyweights of the racquet sports industry with a completely different approach, not only on the products but also on the communication.


I envision a future where players like you lead design, and where individuality precedes the product. I believe that if we reunite design and substance, finding the natural synchronization between technology and humanity, our vision of the future will get one step closer to reality.


Once again welcome and thanks for visiting DAHCOR!


Sincerely yours,


01/10/2018 

LOGOMARK


DAHCOR. It's pronounced “THE CORE” But it means more than that, it’s the Brand’s founder name written backwards. This gives the brand a personal element, that we want customers to feel it in any experience they have with our company.


TAGLINE


  • Racket sports ˈrækɪt spɔːts \: sports that are played using a racket 
  • Ammo ˈa-(ˌ)mō \: means both expendable weapons and the component parts of other weapons, that create an effect on a target 
  • Mod \ ˈmäd \: who uses the latest methods, concepts, information, or styles 
  • Legends ˈle-jənd \: individuals admired usually because of their ability in a particular area