Unmasking the Conspiracy

The manipulation and environmental costs behind mass consumerism

Netflix’s Watch Before Christmas, also known as The Shopping Conspiracy, is a sobering and thought-provoking documentary that delves into the modern phenomenon of overconsumption, fast production cycles, and their detrimental impact on our planet. This eye-opening feature is directed by a team of climate and industry experts, with Kasper Rørsted, the former CEO of Adidas, playing a prominent role as a leading voice in sustainable business transformation.

Other key figures include Emma Stewart, Netflix’s Chief Sustainability Officer, and Cyril Dion, a renowned French environmental advocate and filmmaker. Together, they expose the hidden mechanisms driving the “buy now, regret later” culture, particularly during holiday seasons. It’s not just a look at corporations – it’s a wake-up call for consumers, athletes, and innovators to take ownership of the future.

The Dark Side of Consumption

The documentary unveils alarming realities:

1. Waste at Scale: Products are produced at staggering rates, designed for short-term use, and often end up in landfills long before their true lifecycle ends.
2. Consumer Manipulation: Marketing and artificial trends accelerate purchases, creating a throwaway culture where items lose value almost as quickly as they’re bought.
3. Environmental Collapse: The fashion, sports, and retail industries contribute enormously to greenhouse gas emissions, deforestation, and pollution, leading to irreversible damage to ecosystems.

From sneakers to tennis gear, the problem spans industries, forcing businesses and brands to question their practices and innovate responsibly.

Redefining the Game: DAHCOR’s SET and Rally for the Planet

At DAHCOR, we don’t just create high-performance equipment; we innovate with purpose. That’s why we’ve introduced the SET Program (Sustainable Engineered Tennis) as part of our broader Rally for the Planet initiative. One of the most groundbreaking aspects of this commitment is the exclusive release of a sustainable box, a curated selection of essentials for racket sports: balls, strings and overgrips.

The twist? These products are available only as a complete set in a minimalist white design, emphasizing simplicity, sustainability, and sophistication. This ensures less packaging waste, streamlined production, and a unified aesthetic that embodies DAHCOR’s vision of eco-luxury.

What Can You Do?

As athletes, enthusiasts, and conscious consumers, every decision counts:

1. Buy for Longevity: Choose quality gear that lasts, rather than buying items designed to fail.
2. Support Sustainable Brands: Back brands like DAHCOR that prioritize innovation without harming the environment.
3. Educate Yourself: Watch Watch Before Christmas on Netflix and understand the broader impact of overconsumption.

A Call to Action

The future of racket sports – and our planet – depends on the actions we take today. As “Watch Before Christmas” serves as a stark reminder of the consequences of unchecked consumption, it also offers hope: through innovation, intention, and collaboration, we can reverse the tide. DAHCOR invites the racket sports community to embrace a new standard. By choosing sustainable gear that performs as beautifully as it protects, players become part of a movement that transcends the court.

This holiday season, let’s focus less on “buy now” and more on “play smarter.” With the Rally for the Planet and SET Program, every swing can make a difference.