After 2 years of exhaustively working on R&D we have created a unique business model that went live in October 2018. The response from the market was extremely positive and our customers obey no demographic patterns.
We are a brand that aims for first-class products with incomparable aesthetics through small production runs, exclusive limited editions, unique custom graphics and painstaking finish.
DAHCOR products weren't distinct just because they looked better; Their exceptionality may come from the handmade craft, but the heart and mind we put into every product is what makes all the difference. Facts.
More than a motto, it was our pledge to each and every customer that we wouldn’t stop at nothing to create the world's greatest tennis products. With no cost or time constraints our attention was aimed at both performance and finishes in the exact same proportion. We believed every innovation should not only improve the game but also provide an exhilarating experience on every hit.
After DAHCOR succeeded in doing just that, Ricardo decided to break to the future and move the brand to the blockchain in July 2022, envisioning that it will become mainstream among the new and upcoming generations, that someone needs to incentivize human activity inside the Metaverse, and DAHCOR will lead that mission through Tennis. DAHCOR is here to harness technology and blend it with creativity and sustainability to completely redefine, challenge, and ultimately empower self-expression through custom-made, tech-driven digital gear in the Blockchain and its NFT space.
Technology plays the biggest role in every element of DAHCOR’s Phygital era, including 3D design, AI, AR and VR. That, paired with our renowned cutting-edge manufacturing resources, gives us the necessary skills to lead the Tennis industry into web3. Creativity has no restrictions or limitations at DAHCOR, furthermore, with the B.Y.O. NFT, we are able to offer consumers the tool for them to design and build completely personalized phygital products, essentially meaning that every single item of gear will become a ‘one-off’ piece of artwork.
DAHCOR has been changing the Tennis Industry since its birth, and the driving force behind that change is non-stop innovation. We can’t ignore the future and this new Phygital era represents our vision for the next 10 years. And, whether its through elements such as tridimensional designs, virtual reality facilities, digital prototyping, mixed reality experiences or even avatars, it is safe to say that technology has finally arrived to the Tennis industry.
Our Brand is a reflection of our present and of what we wish our future to look like. As we will produce less than 1% of physical products from the total of the digital offer, we ensure that we are the most sustainable Brand in the entire Tennis industry at every stage of the supply chain, from wastage of materials to shipping and transportation. Additionally, as 99% of our products are digitally brought to life, we can 100% ensure ethical production on both digital and physical products. Using digital gear means using data instead of physical goods, which significantly reduces the carbon footprint.
The Tennis industry will have to embrace technology in order to be relevant to newer generations, and DAHCOR will lead the way. The future starts today, not tomorrow!
