As we move deeper into the first day of 2025, DAHCOR stands ready to take another leap forward in its mission to disrupt the racket sports industry. The groundwork laid in previous years has prepared us for what promises to be a transformative year—not just for DAHCOR, but for the entire sports community.
Innovation has always been at DAHCOR’s core, but 2025 will take it to a new level. While we have already expanded into padel and pickleball in 2024, this year we’re pushing boundaries even further by entering additional racket sports like beach tennis, badminton, and more. No matter the game, we are committed to delivering equipment that embodies performance, sustainability, and personalization.
Our signature BYORACKET™ ID system, which allows players to create their signature racket, will continue to be a cornerstone of our approach. This revolutionary system, built on the principles of personalization and precision, is now expanding beyond DAHCOR’s products to other brands in the racket sports industry.
By collaborating with other forward-thinking companies, the BYORACKET™ ID system ensures that every player—regardless of the brand they prefer—can experience the transformative power of customization.
Through this expansion, we aim to redefine industry standards, demonstrating that innovation doesn’t need to exist in silos. Instead, it can elevate the entire ecosystem of racket sports, empowering athletes worldwide to play at their best with equipment that feels like a natural extension of their unique style and capabilities.
2025 is also the year when NAAI (Nothing Artificial About It), our AI-driven platform, takes center stage. NAAI not only analyzes key performance metrics such as swing speed, shot accuracy, and movement patterns but also delivers real-time recommendations for equipment and technique adjustments. With NAAI, players of all levels will have access to personalized insights that were once the domain of professional athletes.
Whether it’s guiding a player to their ideal BYORACKET™ setup or offering training tips based on real-time feedback, NAAI transforms the way athletes interact with their gear and their game.
While tennis remains a central focus, our expansion into other racket sports reflects DAHCOR’s vision to become the go-to brand for any game played with a racket.
Our flagship LAB and showroom, opening this year, will serve as a hub for all racket sports enthusiasts. This innovative space will feature custom fittings, a retail experience powered by NAAI, and an atelier for bespoke apparel, bags, and shoes. It’s more than a store—it’s where athletes come to redefine their connection to the game.
Sustainability isn’t just a buzzword at DAHCOR; it’s a commitment. With our SET program (Sustainable Engineered Tennis), we continue to pioneer eco-conscious solutions for racket sports. The line includes products like white overgrips, balls, and strings crafted from recycled materials, demonstrating that high performance and environmental responsibility can go hand in hand.
In 2025, we aim to extend this ethos by exploring partnerships with eco-conscious designers to create sustainable artwork for courts and clubs. By turning recycled materials into meaningful designs, we can inspire players to see sustainability not as a sacrifice but as an opportunity for innovation.
2025 is more than just another chapter for DAHCOR—it’s the year we redefine what’s possible. From expanding our presence across all racket sports to enhancing the athlete experience with BYORACKET™ and NAAI, this is the year we make disruption our standard.
To every player, partner, and supporter: thank you for being part of this journey. Together, we’re not just imagining the future of racket sports—we’re building it.
Here’s to a transformative 2025.
See you on court,
